The Watch Brasil Journey with EZDRM

Central to the business of Watch, a leading content hub in Brazil, is a robust, flexible, and efficient security platform. As its environment evolved and technical requirements became more complex, it was important to build services on a firm foundation of Digital Rights Management (DRM) and related security services.

About Watch Brasil

Much more than a streaming app, Watch is one of Brazil's leading content hubs , delivering to a network of over 2,300 active ISPs across the country. With a vast selection of films, series, and programs, their mission is to reinvent how content is consumed via streaming. Watch was created with the dream of bringing quality entertainment to every corner of Brazil, breaking down barriers and connecting people through unforgettable stories.

As a streaming-centric service provider, revenue security is a central to Watch’s business. As its environment evolved and technical requirements became more complex, it was important to build services on a robust, flexible, and efficient security platform, the foundation of which is Digital Rights Management (DRM).

Migrating to DRMaaS from EZDRM allowed Watch to eliminate limitations associated with prior vendors and establish a revenue security environment better equipped to meet the evolving needs of consumers and content studios.

Why EZDRM

Because security is so key to their business, Watch conducted a rigorous trial and evaluation process. EZDRM stood out for its robustness, flexibility, efficiency, technical capabilities, and the availability of a regional commercial interface.

In addition to addressing the limitations of prior vendors, EZDRM provided a more specialized future-facing security solution that is well-prepared to support different content distribution and protection scenarios.

Complementing the platform’s technical quality was the exceptional support offered by the team. For Watch, it was not simply a matter of replacing one technology with another, but rather finding a partner capable of supporting the evolution of their operation and providing a truly effective DRM solution.

Making it Easy

The implementation and transition process was carried out in a thoroughly planned and structured manner, with a focus on minimizing any impact on operations and end users. The migration involved adapting existing integrations, conducting compatibility testing, and validating various playback and content protection scenarios.

From a performance perspective, EZDRM delivered a more efficient and reliable solution for the needs of Watch, especially considering the scale and diversity of devices and operating systems in its network.

EZDRM’s support has been a key differentiator. The Watch team endorses the excellent experience they had with the EZDRM team during the transition period. In particular, they highlight the team’s availability, technical expertise in understanding the environment, and help resolving issues throughout the activation and migration process.

At the same time, EZDRM’s proven interoperability with partner technologies was vividly demonstrated in the rollout of the Bitmovin Player. A core goal for Watch is to grow advertising revenues across Brazil by delivering relevant, effective ad experiences for both viewers and advertisers. Bitmovin’s Player, integrated with EZDRM security, provided the infrastructure to support native SGAI, SSAI, and CSAI, enabling Watch Brasil to increase ad revenue and opportunities.

“We are very pleased with our choice of EZDRM as a revenue security partner. Their experience in DRM and overall systems implementation was key to a smooth vendor transition, and has proven vital to our growing commercial footprint,” stated Fillipe Santos, CINO of Watch. “We look forward to evaluation and implementation of additional offerings from EZDRM and their partners in the future.”