Save the date! Qualabs is excited to host an important MonteVIDEO Tech Meetup on July 16th at 6 PM (UTC-3) featuring David Eisenbacher, CEO of EZDRM, filling in the emerging details of how content provenance can be applied to video content. Registration is via Meetup.David will cover the topic of how video content provenance can function within the framework provided by the Coalition for Content Provenance and Authenticity (C2PA) where EZDRM is a key contributor. The talk will cover how C2PA functions, and its relevance to video content. This includes a review of the key components of C2PA and the entire process of video asset signing, how provenance is maintained throughout the media pipeline, and how this assures content integrity and authenticity from creation to distribution. The discussion will also delve into how this impacts the end-user experience, providing viewers with verifiable information about the origin and history of the video content they consume. Register through Meetup.